Van Gilse Innovates with the Sugar Beet as Its Hero
For over 125 years, Van Gilse has been a trusted brand in sugar products. Recently, the brand introduced a refreshed packaging line, placing the sugar beet at the heart of its design as a symbol of the 100% natural origin of our products.
A horizontal line on the packaging represents the beet field and visually connects the different products.
The Van Gilse logo has received a subtle update, now featuring a beet. The Dutch origin is emphasized through the use of a red, white, and blue color scheme.
And our growers? They now have a prominent place on the packaging. Their craftsmanship and passion form the foundation of Van Gilse.
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